Google’s Impact on the Travel Industry

When a pair of students created and initially ran Google from their dorm room while studying at Stanford University, California little do they know the vast impact the search engine would have on the development of the Internet, and in particular in the fundamental change it would cause in the travel industry over the last 10 years.

Google went a step further than other search engines and company directories back in 2000. They introduced a keyword advertising programme. By the beginning of 2001 Google were processing 100 million search queries a day and this provided a huge new avenue for companies to advertise their goods and services. Therefore, travel companies used this new popular competitive channel to reach the top of the organic listings and dominate the sponsored pay-per-click links. This has lead to some really exciting travel opportunities. In fact, this new online advertising initiative has created companies specifically to help businesses succeed at this new venture.

The huge renaissance in online advertising has been attributed to Google’s advertising model that helped pave the way for the demise of the thick, colour printed travel brochure and provided a platform that helps everyone find anything almost anywhere.

As Google moves forward they have step up their Internet travel presence with the introduction of MyTravelGoogle.com, a new way to search online for travel related articles. The site is promoted to targeted budget travellers and their needs. Also, Google Maps can now help you plan, and enjoy, the best possible travel experience with careful research of holiday locations.

Travel Discount Club: Discover How Much Money You Can Save Using a Travel Discount Club

The New Way To Travel

No question that in today’s economy, if you are a member of a travel discount club, you are not only a wise consumer, you are doing something about the overpriced travel that seems to have control over most people.

No matter what your financial picture looks like, everyone wants to save money. There are clubs wherein you can save up to 80% discounts off of the retail price which is what obviously attracts people to these travel memberships.

When you have unlimited access to luxury condos, villas and cottages at many of the most desirable resorts from all over the world, there is much to be said about the luxury of these clubs as well as the savings that you can have immediate access to.

If you compare the amount of money that you will spend if you are not a member of unlimited access to over 83,000 luxury hotel properties at below wholesale prices, the comparison is not even close. For example, at the time of this writing, I found a 2-bedroom condo, known as Bayview Club at El Presidente in Acapulco for a ridiculous price of just $100 for a weeks stay! Normally, this would cost you $998. So having a membership to a travel club certainly has its perks.

With a membership, you can also get take advantage of unlimited cruises at discount rates as well.

Once you become a member, you are immediately considered a member and will have private access to the vacation club. What you get are the best of the best vacation deals found anywhere (in our humble opinion) browsing at their leisure to find the best vacations available at the best prices.

In addition to the deals, there are clubs that also provide you the luxury of having access to travel advisors whose sole job is to help you with all of your travel desires and needs such as other travel related expenses.

Club memberships are the way to go these days if you are all about saving money. Sure, memberships are not free but when you add up all of the money that you could save on one vacation alone, it does not take a whole lot of convincing anyone because they just make sense…well, dollars, really!

There are various clubs in existence but be advised that you will pay much more for some memberships. Most people want the best when it comes to luxury and most people want the best for less which is why it is important to shop around if you want to pay as little as possible. The thing to remember is that you do not have to spend an arm and a leg to get the best of both worlds. As a bonus, some of these memberships will actually pay you a nice income for just referring others. (Although it is not required, many people jump on that opportunity.)

No matter if you are just a casual traveler or a business traveler, saving up to 80% on travel related expenses is the perfect solution to being able to save on travel. Saving several hundreds on resorts, cruises, fine hotels and many other vacation expenses, is the destination deal that many are taking immediate advantage of for the unlimited savings.

What to Look For When Booking Travel Online

When using a website to book a holiday or vacation, you should consider online travel research to price the individual components, e.g. flights, car rental, hotel etc separately to make sure you are getting a good deal. Prices can vary significantly, so comparison shopping on several sites could be a distinct advantage.

If you favor a particular hotel or airline, you may be better off going directly to the hotel and/or airline of your choice to get the best deal. Also, some travel websites are unclear about their cancellations and refunds policy; therefore if you book directly with a hotel or car rental company online, you could cancel a reservation without penalty up to 24 hours in advance.

So, when it comes to searching online consider using a travel site as opposed to a search engine like Google. Google may find the best fares but a travel website offers better searching flexibility for holidays and vacation packages and in some cases they also negotiate their own deals with real travel opportunities and packaged offers.

Generally, many service providers including travel companies are guaranteeing ‘lowest prices online’ so it is a good idea to check and compare travel websites pricing with the hotel or airline website. In addition you may found incentives to book directly with a hotel or airline, e.g. air miles or popular retail vouchers.

Also, consider reading the clauses about cancellation when booking. These will vary from site to site. Rates will vary and may come with penalties and deadlines and some cases non refundable deposits. In addition to cancellation fees be aware of potential booking fees. Travel website may charge you a booking fee, where booking directly with an hotel or airline usually does not incur a fee. But be careful here, as some sites may charge you if you use a credit card.

Finally, it is worth checking individual country sites of particular internationally based online companies to compare local prices to the company’s global website. This may prove beneficial depend on your International travel plans.